Display carton

ABSTRACT

A shadow box style carton for merchandise, such as a product packaged in a tube or bottle, which carton is formed from a single paperboard blank and which is in the form of a tube with end closure flaps and a partially open front or top through which the merchandise may be viewed, with a portion forming a panel extending inwardly in a diagonal plane from a hinged connection at one side of the opening and connected to an inside wall remote from the hinged connection at the side of the opening so as to leave space for the merchandise and provide display receiving panel space alongside the same. The diagonal panel may have an extension on a portion thereof for cradling a portion of the merchandise so as to better support and retain the same in the carton.

United States Patent [191 DAlessio Reissued Aug. 26, 1975 DISPLAY CARTONJoseph R. DAlessio, Lunenburg, Mass.

[75] Inventor:

[73] Assignee: Federal Paper Board Company, Inc.,

Montvale, NJ.

3,361,330 l/l968 Arneson 206/45.14 UX 3,388,787 6/1968 Growney 206/45.l43,424,299 l/l969 Rosenburg, Jr 206/45.14

FOREIGN PATENTS OR APPLICATIONS 1,049,905 11/1966 United Kingdom206/45.l4

Primar ExaminerLeonard Summer Attorney, Agent, or F z'rmGuy A. Greenwalt5 7] ABSTRACT A shadow box style carton for merchandise, such as aproduct packaged in a tube or bottle, which carton is formed from asingle paperboard blank and which is in the form of a tube with endclosure flaps and a partially open front or top through which themerchandise may be viewed, with a portion forming a panel extendinginwardly in a diagonal plane from a hinged connection at one side of theopening and connected to an inside wall remote from the hingedconnection at the side of the opening soas to leave space for themerchandise and provide display receiving panel space alongside thesame. The diagonal panel may have an extension on a portion thereof forcradling a portion of the merchandise so as to better support and retainthe same in the carton.

19 Claims, 17 Drawing Figures Rissued Aug. 26, 1975 4 Sheets-Sheet 1Reissued Aug. 26, 1975 4 Sheets-Sheet 2 Reissued Aug. 26, 1975 4Sheets-Sheet :5

DISPLAY CARTON Matter enclosed in heavy brackets I: 1 appears in theoriginal patent butforms no part of this reissue specification; matterprinted in italics indicates the additions made by reissue.

This invention relates to packaging and is more particularly concernedwith improvements in a carton formed of paperboard, or other foldablesheet material, for holding and displaying a generally elongate articlesuch as a bottle or tube.

Cartons have heretofore been provided for marketing various'articleswhich have a partially open face through which the article can beobserved. Some cartons of this general type, commonly known as shadowboxes, have become popular for holding and displaying products which areadapted for marketing in bottles or tubes. Generally, such cartons havethe appearance of a shallow, elongate tray which is adapted to be setupright on a narrow end to display an elongated bottle or tube throughan open or partially open side which constitutes the front of thedisplay carton. In some forms the carton has been provided with a meansfor locking the bottle or tube in the desired position therein. In somestyles of this type carton there is provided a single panel back orbottom having side and end walls hinged thereto, one or more of whichwill incorporate structure forming the retention means for the article.In another form of the carton which is designed for marketing productspacked in relatively thin, elongate tubes, one of the broad panels formsthe back of the display and the opposite broad panel is cut to form thefront and also to provide flaps or other means to retain the articles.Generally, the outside surface of the carton has been relied upon forprinting thereon instructions or display material relevant to the use oradvantages of the product which is being marketed.

It is a general object of the present invention to provide a carton ofthe type referred to for use in the marketing of bottled or tubedproducts which may be formed with a highdegree of economy from a singleblank of paperboard or similar material, which has provision forretaining the bottle or tube in the desired position, which has adequateprovision for accompanying display material, and which has a neat andattractive appearance.

A more specific object of the invention is to provide a shadow box styledisplay carton for articles such as tubes or bottles wherein provisionis made for holding the tube or bottle in a predetermined position so asto attractively display the same and wherein provision is made fordisplay advertising or illustration of the use of the product along oneside thereof without increasing the size of the carton to an undesirabledegree while retaining the article therein in an attractive manner.

Another object of the invention is to provide a display carton havingthe general form of a tray with interconnected side and end walls whichcarry co-operating bottom or back forming panels and also front anddisplay forming panels which carton is adapted for rapid setting up andloading on high speed automatic equipmerit.

A still further object of the invention is to provide a display cartonhaving the general form of a tray, with an open front or top, and withmeans for retaining the article to be displayed therein which is in theform of supplemental panels extending diagonally from the one side edgeof the opening in the front or top to a reverse fold intermediate theside edges of the back panel, which provides space in which the articleis cradled and also space alongside the same for instructions in the useof the article, or display material of a desired character.

These and other objects and advantages of the invention will be apparentfrom a consideration of the several forms of the carton which areillustrated in the accompanying drawings wherein:

FIG. 1 is a perspective view of a display carton in set up and closedcondition which embodies the principal features of the invention;

FIG. 2 is a cross section taken on line 2-2 of FIG. 1, to an enlargedscale;

FIG. 3 is a plan view, with portions broken away, showing the insideface of the blank which is employed in fabricating the carton of FIG. 1;

FIG. 4 is a plan view, with portions broken away, illustrating thecarton of FIG. 1 in collapsed condition;

FIG. 5 is a front elevation, with portions broken away, of a modifiedform of the carton;

FIG. 6 is a cross section taken on the line 66 of FIG. 5, to an enlargedscale, with the end closure flaps shown in open position and partiallybroken away;

FIG. 7 is a plan view of the inside face of the blank which is employedin fabricating the carton of FIG. 5;

FIG. 8 is a front elevation of another modified form of the carton whichembodies the invention;

FIG. 9 is a cross section taken on the line 99 of FIG. 8, to an enlargedscale, with the end closure flaps shown in open position and partiallybroken away;

FIG. 10 is a plan view of the inside face of a paperboard blank which isemployed in fabricating the carton of FIG. 8;

FIG. 11 is a perspective view of a further modified form of the carton;

FIG. 12 is a cross section taken on the line 1212 of FIG. 11, to anenlarged scale;

FIG. 13 is a plan view of a paperboard blank which is cut and scored forfabricating the carton of FIG. 11;

FIG. 14 is a plan view of a blank employed in fabricating a furthermodified form of the carton;

FIG. 15 is a top plan view of the carton which is fabricated from theblank of FIG. 14, with the top end closure flaps in open position andpartially broken away;

FIG. 16 is a plan view of a blank employed in fabricating a stillfurther modified form of the carton; and

FIG. 17 is a top plan view of the carton which is formed from the blankof 16 with the top end closure flaps in open position and partiallybroken away.

Referring first to the carton 10 which is illustrated in FIGS. 1 to 4,the carton is fabricated from a generally rectangular paperboard blank12 which is cut and scored as shown in FIG. 3. The cut and scored blank12 is generally symmetrical about the line indicated at a-a. The blank12 is divided by parallel, transverse score lines 13, 14, 15, 16, 17, 18and 19 into a front wall forming panel 20, adjoining side wall formingpanels 21 and 22, and a back wall panel 23 which extends between thetransverse score lines 15 and 16 and is separated by the latter from anextended end section of the blank which is subdivided by score lines 17,18 and 19 to provide a display panel 24, a side wall reinforcing panel25, a partition panel 26, and a glue panel or glue tab 27, the last twopanels constituting the end section of the blank and being cut away atthe ends, as indicated, to reduce the length thereof. The front wallpanel 20 and the one adjacent side wall panel 22 are cut away to providethe opening 28. In the form shown, the top edge of the opening 28 is ona curve 30 as shown and spaced inwardly of the score line 31 while theopposite edge of the opening 28, which is indicated at 32, is spacedinwardly of the score line 33, the latter being parallel with the scoreline 31 and these two score lines defining top and bottom corners of thecarton. A top closing flap 34 extends outwardly of the score line 31 andhas a tuck-in panel 35 separated therefrom by the hinge forming scoreline 36. End flaps 37 and 38 are provided as hinged extensions of theside wall forming panels 21 and 22. At the opposite side of the blank abottom closing tuck-in flap 40 is provided with a tucking panel 41separated therefrom by the hinge forming score line 42, and two endflaps 43 and 44 extend outwardly of the score line 33 as extensions ofthe side wall panels 21 and 22.

Preparatory to setting up the carton the cut and scored blank isprovided with an adhesive, as shown in FIG. 4, the adhesive beingapplied to the inside face of the one side wall panel 21 and the gluefiap 27, as indicated. The end section of the blank is folded inwardlyabout the score line 17 to bring the inside surface of the tab 27 ontothe area indicated by dot and dash lines in the center portion of theback or bottom forming panel 23. The blank is folded next about thescore line so that the previously folded portion overlies the panels and22 after which the side wall panel 21 is folded over onto the outsideface of the reinforcing panel 25. This is the form in which the cartonis delivered to the user for filling and closing. It is, of course,adapted to be opened up into tubular form in an obvious manner afterwhich the tube or bottle or other merchandise is inserted in the spacebetween the panels 26 and 22, the former acting as a cradle-likeretention base for holding the article against sidewise movement. Thetop and bottom article surfaces are restrained against movement byfolding in the top and bottom end panels 37, 38 and 43, 44 and tuckingin the closure flaps 34 and 40, respectively. The article is furtherrestrained against removal from the carton by the portions of the frontpanel 20 and the side wall panel 22 which are at the top and bottom ofthe opening 28. The panel 24 and, if desired, the panel 26 may bedecorated or pro vided with illustrative or advertising material asdesired.

In the form of the carton which is illustrated in FIGS. 5 to 7, theblank 52 is cut and scored as shown in FIG.

7. It is divided by score lines 53, 54, 55 and 56 to provide a frontwall panel 60, adjoining side wall forming panels 61 and 62, a back wallpanel 63, and an end section which is subdivided by score line 57 toprovide a display forming panel 64 and a side wall reinforcing panel 65,the latter extending between the score lines 56 and 57. The displayforming panel 64 has a lower extension, as viewed in FIG. 7, separatedtherefrom by a score line 66 which score line is parallel with the scoreline 57 and an upper extension which is separated from the main portionof the panel 64 by a score line 67, the latter being parallel with thescore line 57 and being offset from the score line 66 in the directionof the end of the blank. The upper and lower extensions are separated bycut slot 68 and subdivided by the parallel and offset score lines 70 and71 to provide the panels 72 and 73 and the glue panels or flaps 74 and75. A small aperture 76 is cut in the upper extension panel whichstraddles the score line 67. The front wall forming panel 60 and theadjoining side wall panel 62 are cut away to provide the opening 78 withthe top edge 80 spaced inwardly of the score line 81 and the bottom edge82 spaced inwardly of the score line 83. A top closing fiap 84 extendsoutwardly of the score line 81 with a tuck-in panel or flap 85 separatedtherefrom by the hinge forming score line 86. End flaps 87 and 88 areprovided which are hinged extensions of the side wall panels 61 and 62.At the opposite side of the blank a bottom closing fiap 90 is providedwith a tucking panel 91 separated therefrom by score line 92 and endflaps 93 and 94 extend outwardly of the score line 83 as extensions ofthe side wall panels 61 and 62. A small rectangular flap 95 is cut inthe back wall forming panel 63 which may be hinged outwardly on thescore line 96 with an aperture 97 so as to permit the carton to be hungfrom a rod on a display rack.

In setting up the carton of FIG. 5, an adhesive is ap plied to the sidewall panel 61, to the inside face of the glue flap 74, and to theoutside face of the glue flap 75, or in the glue areas indicated in dotand dash lines at 98 and 99 on the inside faces of the panels 63 and 62.In folding the blank to form the collapsed carton the end section isfolded about the score line 57 which brings the same into overlyingrelation with the panels 63 and 65 so that the glue tab 74 is adhered tothe panel 63 as indicated by the glue area 98. The folded portion isthen folded about the score line 55 into overlying relation with thepanels 62 and 60 and finally the panel 61 is folded about the score line53 into overlying relation with the panel 65. This completes the foldingof the blank into collapsed container form.

When the blank is set up for filling, the display panel 64 (FIG. 6)extends diagonally inwardly from the edge of the opening in the frontand side wall panels 60 and 62 with the lower portion having the panel72 and glue flap 74 reversely folded and the glue flap 74 attached tothe back wall 63 and with the upper portion having the panel 73 bentoutwardly about the score line 67 and the glue flap 75 attached to theinside face of the side wall 62. This provides a cradle-like space forthe body of the bottle or other article between the panel 72 and theside wall 62 and a top engaging cradle-like portion at the top of thecarton, for engaging a cap or closure member on the article, which isprovided by the top portion of the panel 64 and the hinged panel 73.

The carton illustrated in FIGS. 8, 9 and 10 embodies a modification ofthe carton of FIGS. 5 to 7 and corresponding parts thereof will beindicated by the same numerals primed. The blank for fabricating thisform of the carton is cut and scored as shown in FIG. 10. It may be cutand scored the same as with respect to the blank of FlG. 7 except forthe upper portion, as viewed in FIG. 10, of the display panel 64'. Inthis form of the carton the display panel 64 is provided in the upperportion thereof with a double thickness by an extension panel 73 and theglue tab (75 in FIG. 7) is omitted. The reinforcing extension panel 73which is generally rectangular and which is taken from the material atthe side margin of the blank is hinged on the score line 67'.Alternatively, the panel 73' may be obtained employing a blank ofgreater length and cutting the material at the end to provide the panel73 which would then be hinged on a score line correspondingapproximately to the cutting line indicated at 71. The outermost sideedge of the panel 73' is cut away at 76' and a corresponding cut 76" ismade in the'opposite edge of the panel 73' which is the topmost edgedefining the slot 68, the latter separating the two extensions of thepanel 64'.

In fabricating the carton from the blank of FIG. 10, the reinforcingpanel 73 is provided with an adhesive and folded about the score line 67into overlying engagement with the top or uppermost portion of thedisplay panel 64'. The end portion of the blank is then folded about thescore line 57' to I being bring the glue tab 74 into engagement with theinside face of the bottom or back panel 63' in the area indicated by thenumeral 98 The folded portion of the blank is then folded about thescore line [55] 55 which brings it into overlying relation with thepanels 60' and 62' after which the panel 61 is folded on the score line53 into overlying engagement with the side wall reinforcing panel 65 andadhered thereto. This completes the fabrication of the carton which maybe thereafter opened up and filled.

When opened up, as shown in FIG. 9, the upper end portion of the displaypanel 64 extends in the plane of the main portion of the panel 64 withthe free edge thereof adjacent the side wall 62' and with the slotformed by the cutouts 76' and 76" opening in the direction of the bottomend of the carton and being available for engagement with the cap orclosure on the container, or the top of the article which the carton isdesigned to accommodate, for holding the article against endwisemovement. This carton is particularly designed for marketing arelatively slender aerosol-type container.

The form ofthe carton shown in FIGS. 11, 12 and 13, is essentially amodification of the shape of the carton shown in FIGS. 1 to 4. The blankfor this form of the carton is cut and scored as shown in FIG. 13. Sincethe principal difference in this blank, as compared with the blank inFIG. 3, is in the arrangement of the cutting and scoring lines so as togive the finished carton the tapered configuration or shape shown inFIG. 11, corresponding lines and panels are identified by the samenumerals primed. Except for the taper referred to there is nosubstantial difference in the panels in the carton wall forming portionof the blank, that is, in the panels indicated at 21', 22' and 25' andthe associated and closure panels, while the shadow forming panels 24,26 and 27 are modified slightly. These panels are reduced in size bycutting away a portion of the side margin of the blank and glue tab 27'is changed somewhat as to size and shape as shown in FIG. 13. The cartonis set up in collapsed condition in the same manner as the carton ofFIGS. 1 to 4, the folding being on the lines l7, l5 and 13, in the ordermentioned.

Another modification of the carton of FIGS. 1 to 4, is illustrated inFIGS. 14 and 15. In this form of the carton the blank for fabricatingthe same is cut and scored as shown in FIG. 14. The left hand portion ofthe blank, as viewed in FIG. 14, is the same as the correspondingportion of the blank of FIG. 3, and the score lines and panelconstituting this portion of the blank are identified by the samenumerals plus 100. The blank as shown in FIG. 14 is cut and scored sothat the right end portion of the blank, which is extended, may befolded to double the thickness of the main portion of the diagonal panelwhich forms the shadow panel. The difference in the blanks lies in theextension of the glue tab panel 27 of the blank of FIG. 3 to provideenough material for reinforcing by a double thickness the panels 24, 25and 26 of FIG. 3. The panels 127', 126' and 124' which extend beyond thepanel 127 are provided to reinforce the panels 127, 126 and 124,respectively. All the other panels are the same as in the form of theblank shown in FIG. 3. The reinforcing or stiffening panels 127, 126 and124 are obtained by extending the blank and dividing the extendedportion by the parallel score lines 118 and 119' which, when the end ofthe blank is folded about the score line 145 separating the panels 127and 127', are adapted to overlie the score lines 119 and 118. One ormore lines of adhesive or spots of adhesive, as indicated at 146, areprovided for holding the folded end portion of the blank while it passesthrough a straight line gluing machine. After the folding of the endportion of the blank on the line 145 the remaining folding and gluingoperations are the same as described with respect to the blank of FIG.3. This form of the carton provides a stiffer, more rigid diagonal paneland reinforces and rigidifies the carton.

A still further modified form of the carton is shown in FIGS. 16 and 17.The blank for fabricating this form of the carton which is cut andscored as shown in FIG. 16 is of substantially less length than theblank in FIG. 3 and the diagonal shadow panel is taken out of the frontand adjoining side wall panels in providing the opening therein. Theblank is cut and scored much the same as the blank in FIG. 3 andcorresponding score lines and panels are identified by the same numeralsplus 200. The panel 225 which corresponds to the panel 25 in FIG. 3 isreduced in width and constitutes the one end of the blank. The panels224, 226 and 227, which form the shadow panel assembly, are taken fromthe material in that portion of the blank which is cut to form theopening 228 in the front and adjoining side wall, the material beingleft connected to the side wall panel 221 on the score line 213 andbeing subdivided by the score lines 218 and 219 to form the panels 224and 226 and the glue tab or panel 227. In fabricating the carton inknocked down or collapsed condition, the back wall forming panel 223 andthe attached panel 225 are folded into overlying relation on the panels220 and 222 and adhesive is applied, or has been previously applied, tothe outside face of the panel 225, so that upon folding over the panel221 onto the panel 225 these two panels will adhere together. The gluetab 227 adheres to the inside face of the back panel 223 and when thecarton is opened up the shadow panels 224 and 226 will assume the sameposition as the panels 24 and 26 in FIG. 2.

While the end closure panels or flaps are shown integrally hinged to thefront and side wall panels in all forms of the carton illustrated, thearrangement of these panels may be varied so that one of them will behinged to the back wall. The hanging tab which is shown in connectionwith the form of the carton in FIGS. 5 to 7 may be incorporated in anyone of the other forms of the carton if desired. It will be appreciatedthat the dimensions and shape of the opening in the front wall of thecarton may be varied depending upon the nature of the article which isto be enclosed in the carton. Also, the type of adhesive which may beemployed is subject to variation and the panels may be spotted orstriped with the adhesive where it is desired to hold them togethereither for passage through the folding and gluing machines or forattaching the same to other panels in the carton. The relativedimensions of the carton walls will, in each instance, depend largely onthe dimensions of the article which the carton is intended toaccommodate.

1 claim:

1. A rectangular carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, a backwall, adjoining side walls hinged thereto, a front wall hingedlyconnecting the side walls and having an opening therein which is formedby cutting out a substantial area intermediate the top and bottom edgesthereof, end closure flaps hinged to the sides and to one of said backor front walls, and a single shadow forming panel hingedly connected toa side wall at a side of said front wall opening which is adjacent theconnection of the front wall and one side wall, said shadow formingpanel being disposed at least in part in a vertical plane extending fromits hinged connection with said side wall diagonally inwardly of saidfront wall and in the direction of the opposite side wall and said backwall, at least a portion of the inner margin of said shadow formingpanel being reversely folded so as to provide a panel disposed in aplane extending diagonally relative to the plane of the front wall andin the direction of the back wall and the side wall to which the shadowforming panel is hinged and glue tab means for securing the terminusthereof to the inside face of the back wall intermediate the side edgesof said back wall thereby providing space between said reversely foldedpanel portion and said opposite side wall of the carton foraccommodating an article, which space is bounded by said reverselyfolded inner margin portion of said shadow forming panel, said oppositeside wall and the interconnecting portion of the back wall, and alsoproviding a single inwardly inclined shadow panel having the edge foldwhich connects said panel and the reversely folded portion thereofextending into said article accommodating space so as to restrain thearticle when positioned in said space against sidewise movement andproviding a panel surface of maximum width extending alongside saidspace for receiving advertising material or the like.

2. A collapsible carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, atubular body having a back wall, adjoining side walls hinged thereto, afront wall hingedly connected to forward edges of the side walls andhaving an opening therein which is formed by cutting out a substantialarea intermediate the top and bottom edges thereof, top and bottom endclosure flaps hinged to the sides and one of said back or front walls,and a shadow forming panel hingedly connected at a side of said frontwall opening on a hinge line which substantially coincides with thehinge line of the connection of the front wall and said one side wall,said shadow forming panel being disposed in a plane extending diagonallyinwardly of said opening and in the direction of the back wall of theopposite side wall, at least a portion of the inner margin of saidshadow forming panel being reversely folded on a line and in thedirection of said one side wall and said back wall so that it isdisposed in a vertical plane extending from its hinged connection withsaid shadow forming panel diagonally between the front and back wallsand in the direction of said one side wall and a glue tab securing theterminus of said portion of said inner margin of said shadow formingpanel to the inside face of the back wall intermediate the side edges ofsaid back wall thereby providing space for positioning therein anarticle which space extends between said reversely folded inner marginalportion of said shadow forming panel and said opposite side wall andproviding also a single panel surface of substantial width extendingdiagonally and in a vertical plane from said line of reverse fold to thehinge connection of said shadow panel with said one side wall forreceiving display material or the like, said shadow panel having theinner vertical edge thereof which is hingedly connected to saidreversely folded marginal portion extending into the space for thearticle so as to reduce the width of the front opening into said spaceand restrain the article against sidewise movement when it is positionedin said space.

3. A collapsible carton as set forth in claim 2 wherein said opening insaid front wall has top and bottom edges which are spaced at least inpart a substantial distance from the top and bottom corner edges of thecarton so as to provide top and bottom front wall portions ofsubstantial depth which are adapted to retain the article in the cartonand prevent accidental movement of the article through said opening.

4. A collapsible carton as set forth in claim 3 wherein said back wall,said side walls and said front wall are each tapered in the direction ofthe top and bottom and said shadow forming panel has the bottom endthereof cut away so as to leave a clear space at the bottom end thereof.

5. A collapsible carton as set forth in claim 2 wherein said shadowforming panel is derived at least in part from said front wall and inpart from said opposite side wall.

6. A collapsible carton as set forth in claim 2 wherein said shadowpanel has a marginal portion folded onto the panel so as to provide adouble thickness of material.

7. A collapsible carton as set forth in claim 2 wherein said shadowpanel has at least a portion thereof reinforced by an additional panelwhich is derived from adjoining material in the blank and which isfolded back upon adjoining portions of said shadow panel.

8. A collapsible carton as set forth in claim 2 and said shadow panelhaving an inner portion at the top thereof which extends in a commonplane to a point approaching said opposite side wall and which has adouble thickness, the dimension of said extended portion in thedirection of said opposite side wall being sufficient to engage the topof an article positioned in the space between said inner marginalportion of said shadow panel and said opposite side wall so as torestrain the article against vertical movement.

9. A collapsible carton as set forth in claim 2 and said shadow panelhaving an inner portion of the top thereof which is disposed in theplane of the main portion of said shadow panel, which extends in thedirection of said opposite side wall and which has a connecting flapsecured to said opposite side wall intermediate the front and back edgesof said side wall.

10. A collapsible carton as set forth in claim 2 and said shadow panelhaving a portion forming an inner extension at the top thereof which isreversely folded and which has its end secured to said opposite sidewall on a vertical hinge line intermediate the front and back edgesthereof and said extension having a slot cut therein for engagingtherein a portion of the top of an article so as to retain the articleagainst vertical movement in said carton.

11. A collapsible carton as set forth in claim 2 and said shadow panelhaving a portion forming an inner extension at the top thereof which isdisposed in the plane of the main portion of said shadow panel and whichhas a slot cut in the lower edge thereof for engaging therein a topportion of an article so as to retain the article against verticalmovement in the carton.

12. An elongate generally rectangular one piece carton blank of bendablesheet material which is divided by parallel score lines, which extendtransversely of the blank, into a back wall forming panel, adjoiningside wall forming panels, a front wall forming panel extending from oneof said side wall forming panels, said front wall panel having anopeningtherein which is formed by cutting out a substantial area thereofintermediate the side edges of said blank, and a shadow panel structureextending from the transverse score line defining an edge of the sidewall forming panel which is remote from said front wall panel, saidshadow panel structure being subdivided by a longitudinal cutting lineto provide top and bottom forming marginal portions which are in turndivided by parallel score lines which extend tranversely of the blank,so as to provide each with a marginal panel portion and an associatedglue tab portion, said tab portion having a substantially greaterdimension in the direction longitudinally of the blank and said side andfront wall panels having end extensions divided therefrom by parallelscore lines which extend longitudinally of the blank and which endextensions constitute end closure flap forming panels taken frommaterial along side margins of the blank.

13. An elongate generally rectangular one piece carton blank as setforth in claim 12 and said shadow panel structure constituting one endportion of said blank.

14. A collapsible carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, a backwall, adjoining side walls hinged thereto, a front wall hingedlyconnected to the side walls and having an opening therein which isformed by cutting out a substantial area intermediate the top and bottomedges thereof, end closure flaps hinged to the side and back or frontwalls, and a shadow forming panel hingedly connected at a side of saidfront wall opening which is adjacent the connection of the front walland one side wall, said shadow forming panel extending inwardly of saidopening and in the direction of the opposite side wall, at least aportion of the inner margin of said shadow forming panel being folded inthe direction of said one side wall and said back wall and means forsecuring the terminus thereof to the inside face of the back wallintermediate the side edges of said back wall and said shadow formingpanel having an extended portion which is secured to said opposite sidewall intermediate the hinged connection of said opposite side wall withsaid back and front walls, thereby providing space for positioning anarticle between said shadow forming panel and said opposite side walland providing also a panel surface of appreciable width extending alongthe inner side of said article when an article is positioned therein forreceiving display material or the like.

15. A collapsible carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, a backWall, adjoining side walls hinged thereto, a front wall hingedlyconnected to the side walls and having an opening therein which isformed by cutting out a substantial area intermediate the top and bottomedges thereof, end closure flaps hinged to the side and back or frontwalls, and a shadow forming panel hingedly connected at a side of saidfront wall opening which is adjacent the connection of the front walland one side wall, said shadow forming panel extending inwardly of saidopening and in the direction of the opposite side wall, at least aportion of the inner margin of said shadow forming panel being folded inthe direction of said one side wall and said back wall and means forsecuring the terminus thereof to the inside face of the back wallintermediate the side edges of said back wall thereby providing spacefor positioning an article between said shadow forming panel and saidopposide side wall and providing also a panel surface of appreciablewidth extending along the inner side of said article when an article ispositioned therein for receiving display material or the like, and saidshadow forming panel having an extended portion with the margin thereoffolded in the direction of the front wall and having its terminussecured to said opposite side wall so as to form a cradle like supportfor an endportion of the article.

I 6. A collapsible carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, atubular body having a back wall, adjoining side walls hinged thereto, afront wall hingedly connected to forward edges of the side walls andhaving an opening therein which isformed by cutting out a substantialarea intermediate the top and bottom edges thereof, top and bottom endclosure flaps hinged to the sides and one of said back or front walls,and a shadow forming panel hingedly connected at a side of said frontwall opening on a hinge line which substantially coincides with thehinge line of the connection of the front wall and said one side wall,said shadow forming panel being disposed in a plane extending diagonallyinwardly of said opening and in the direction of the back wall and theopposite side wall, at least a portion of the inner margin of saidshadow forming panel being reversely folded so as to extend in thedirection of said one side wall and said back wall where it is disposedin a vertical plane extending from its hinged connection with saidshadow forming panel diagonally between the front and back walls and apanel hinged to said reversely folded portion for securing the terminusof said reversely folded portion so that it is disposed in a fixedposition relative to the inside face of the back wall with said paneloverlying a portion of the inside face of said back wall intermediatethe side edges thereof so as to provide space for positioning therein anarticle, which space extends between said reversely folded panel portionand said opposite side wall and providing also a single shadow panelsurface of substantial width extending diagonally and in a verticalplane from said line of reverse fold to the hinge connection of saidshadow panel with said one side wall for receiving display material orthe like, said shadow panel having the inner vertical edge thereof,which is hingedly connected to said reversely folded marginal portion,disposed so as 20 define one side of the front opening into said spaceand serving to restrain the article against sidewise movement when it ispositioned in said space.

17. A rectangular carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, a backwall, adjoining side walls hinged thereto, a front wall hingedlyconnecting the at a side of said front wall opening which is adjacentthe connection of the front wall and one side wall, said shadow formingpanel being disposed at least in part in a vertical plane extending fromits hinged connection with said side wall diagonally inwardly of saidfront wall and in the direction of the opposite side wall and said backwall, at least a portion of the inner margin of said shadow formingpanel being reversely folded so as to provide a panel portion which isdisposed in a plane extending in the direction of the back wall and afurther panel portion forming a means for securing the terminus thereofrelative to the inside face'of the back wall which further panel portionlies at least in part, along the inside face of said back wall in saidset up condition of the carton thereby providing space of substantialwidth between said reversely folded panel portion and said opposite sidewall of the carton for accommodating an article, which space is boundedon one side by said reversely folded inner margin portion of said shadowforming panel and extends to said opposite side wall, and also providinga single inwardly inclined shadow panel having the edge fold whichconnects said panel and the reversely folded panel portion thereofdefining in part said space for accommodating said article so as torestrain the article when positioned in said space against sidewisemovement and providing a panel surface of maximum width extendingalongside said space for receiving advertising material or the like.

18. A collapsible carton as set forth in claim 1 7 wherein said shadowpanel has an inner portion at the top thereof which extends in part inthe plane of the main portion of said shadow panel and in part in thedirection of said front wall and said opposite side wall so as to form acradle for a top portion of an article positioned in said articleaccommodating space.

19. A collapsible carton as set forth in claim 1 7 wherein said shadowpanel has an inner portion at the top thereof which is stiffened by anadditional thickness of material and which extends in the plane of themain portion of said shadow panel and towards said opposite side wall adistance sufficient to engage top portions of an article positioned inthe space between said reversely folded panel portion and said oppositeside wall so as to restrain the article against vertical movement.

1. A rectangular carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, a backwall, adjoining side walls hinged thereto, a front wall hingedlyconnecting the side walls and having an opening therein which is formedby cutting out a substantial area intermediate the top and bottom edgesthereof, end closure flaps hinged to the sides and to one of said backor front walls, and a single shadow forming panel hingedly connected toa side wall at a side of said front wall opening which is adjacent theconnection of the front wall and one side wall, said shadow formingpanel being disposed at least in part in a vertical plane extending fromits hinged connection with said side wall diagonally inwardly of saidfront wall and in the direction of the opposite side wall and said backwall, at least a portion of the inner margin of said shadow formingpanel being reversely folded so as to provide a panel disposed in aplane extending diagonally relative to the plane of the front wall andin the direction of the back wall and the side wall to which the shadowforming panel is hinged and glue tab means for securing the terminusthereof to the inside face of the back wall intermediate the side edgesof said back wall thereby providing space between said reversely foldedpanel portion and said opposite side wall of the carton foraccommodating an article, which space is bounded by said reverselyfolded inner margin portion of said shadow forming panel, said oppositeside wall and the interconnecting portion of the back wall, and alsoproviding a single inwardly inclined shadow panel having the edge foldwhich connects said panel and the reversely folded portion thereofextending into said article accommodating space so as to restrain thearticle when positioned in said space against sidewise movement andproviding a panel surface of maximum width extending alongside saidspace for receiving advertising material or the like.
 2. A collapsiblecarton formed of a one piece blank of bendable sheet material which iscut and creased to provide, when set up on end, a tubular body having aback wall, adjoining side walls hinged thereto, a front wall hingedlyconnected to forward edges of the side walls and having an openingtherein which is formed by cutting out a substantial area intermediatethe top and bottom edges thereof, top and bottom end closure flapshinged to the sides and one of said back or front walls, and a shadowforming panel hingedly connected at a side of said front wall opening ona hinge line which substantially coincides with the hinge line of theconnection of the front wall and said one side wall, said shadow formingpanel being disposed in a plane extending diagonally inwardly of saidopening and in the direction of the back wall of the opposite side wall,at least a portion of the inner margin of said shadow forming panelbeing reversely folded on a line and in the direction of said one sidewall and said back wall so that it is disposed in a vertical planeextending from its hinged connection with said shadow forming paneldiagonally between the front and back walls and in the direction of saidone side wall and a glue tab securing the terminus of said portion ofsaid inner margin of said shadow forming panel to the inside face of theback wall intermediate the side edges of said back wall therebyproviding space for positioning therein an article which space extendsbetween said reversely folded inner marginal portion of said shadowforming panel and said opposite side wall and providing also a singlepanel surface of substantial width extending diagonally and in avertical plane from said line of reverse fold to the hinge connection ofsaid shadow panel with said one side wall for receiving display materialor the like, said shadow panel having the inner vertical edge thereofwhich is hingedly connected to said reversely folded marginal portionextending into the space for the article so as to reduce the width ofthe front opening into said space and restrain the article againstsidewise movement when it is positioned in said space.
 3. A collapsiblecarton as set forth in claim 2 wherein said opening in said front wallhas top and bottom edges which are spaced at least in part a substantialdistance from the top and bottom corner edges of the carton so as toprovide top and bottom front wall portions of substantial depth whichare adapted to retain the article in the carton and prevent accidentalmovement of the article through said opening.
 4. A collapsible carton asset forth in claim 3 wherein said back wall, said side walls and saidfront wall are each tapered in the direction of the top and bottom andsaid shadow forming panel has the bottom end thereof cut away so as toleave a clear space at the bottom end thereof.
 5. A collapsible cartonas set forth in claim 2 wherein said shadow forming panel is derived atleast in part from said front wall and in part from said opposite sidewall.
 6. A collapsible carton as set forth in claim 2 wherein saidshadow panel has a marginal Portion folded onto the panel so as toprovide a double thickness of material.
 7. A collapsible carton as setforth in claim 2 wherein said shadow panel has at least a portionthereof reinforced by an additional panel which is derived fromadjoining material in the blank and which is folded back upon adjoiningportions of said shadow panel.
 8. A collapsible carton as set forth inclaim 2 and said shadow panel having an inner portion at the top thereofwhich extends in a common plane to a point approaching said oppositeside wall and which has a double thickness, the dimension of saidextended portion in the direction of said opposite side wall beingsufficient to engage the top of an article positioned in the spacebetween said inner marginal portion of said shadow panel and saidopposite side wall so as to restrain the article against verticalmovement.
 9. A collapsible carton as set forth in claim 2 and saidshadow panel having an inner portion of the top thereof which isdisposed in the plane of the main portion of said shadow panel, whichextends in the direction of said opposite side wall and which has aconnecting flap secured to said opposite side wall intermediate thefront and back edges of said side wall.
 10. A collapsible carton as setforth in claim 2 and said shadow panel having a portion forming an innerextension at the top thereof which is reversely folded and which has itsend secured to said opposite side wall on a vertical hinge lineintermediate the front and back edges thereof and said extension havinga slot cut therein for engaging therein a portion of the top of anarticle so as to retain the article against vertical movement in saidcarton.
 11. A collapsible carton as set forth in claim 2 and said shadowpanel having a portion forming an inner extension at the top thereofwhich is disposed in the plane of the main portion of said shadow paneland which has a slot cut in the lower edge thereof for engaging thereina top portion of an article so as to retain the article against verticalmovement in the carton.
 12. An elongate generally rectangular one piececarton blank of bendable sheet material which is divided by parallelscore lines, which extend transversely of the blank, into a back wallforming panel, adjoining side wall forming panels, a front wall formingpanel extending from one of said side wall forming panels, said frontwall panel having an opening therein which is formed by cutting out asubstantial area thereof intermediate the side edges of said blank, anda shadow panel structure extending from the transverse score linedefining an edge of the side wall forming panel which is remote fromsaid front wall panel, said shadow panel structure being subdivided by alongitudinal cutting line to provide top and bottom forming marginalportions which are in turn divided by parallel score lines which extendtranversely of the blank, so as to provide each with a marginal panelportion and an associated glue tab portion, said tab portion having asubstantially greater dimension in the direction longitudinally of theblank and said side and front wall panels having end extensions dividedtherefrom by parallel score lines which extend longitudinally of theblank and which end extensions constitute end closure flap formingpanels taken from material along side margins of the blank.
 13. Anelongate generally rectangular one piece carton blank as set forth inclaim 12 and said shadow panel structure constituting one end portion ofsaid blank.
 14. A collapsible carton formed of a one piece blank ofbendable sheet material which is cut and creased to provide, when set upon end, a back wall, adjoining side walls hinged thereto, a front wallhingedly connected to the side walls and having an opening therein whichis formed by cutting out a substantial area intermediate the top andbottom edges thereof, end closure flaps hinged to the side and back orfront walls, and a shadow forming panel hingedly connected at a side ofsaid front wall oPening which is adjacent the connection of the frontwall and one side wall, said shadow forming panel extending inwardly ofsaid opening and in the direction of the opposite side wall, at least aportion of the inner margin of said shadow forming panel being folded inthe direction of said one side wall and said back wall and means forsecuring the terminus thereof to the inside face of the back wallintermediate the side edges of said back wall and said shadow formingpanel having an extended portion which is secured to said opposite sidewall intermediate the hinged connection of said opposite side wall withsaid back and front walls, thereby providing space for positioning anarticle between said shadow forming panel and said opposite side walland providing also a panel surface of appreciable width extending alongthe inner side of said article when an article is positioned therein forreceiving display material or the like.
 15. A collapsible carton formedof a one piece blank of bendable sheet material which is cut and creasedto provide, when set up on end, a back wall, adjoining side walls hingedthereto, a front wall hingedly connected to the side walls and having anopening therein which is formed by cutting out a substantial areaintermediate the top and bottom edges thereof, end closure flaps hingedto the side and back or front walls, and a shadow forming panel hingedlyconnected at a side of said front wall opening which is adjacent theconnection of the front wall and one side wall, said shadow formingpanel extending inwardly of said opening and in the direction of theopposite side wall, at least a portion of the inner margin of saidshadow forming panel being folded in the direction of said one side walland said back wall and means for securing the terminus thereof to theinside face of the back wall intermediate the side edges of said backwall thereby providing space for positioning an article between saidshadow forming panel and said opposide side wall and providing also apanel surface of appreciable width extending along the inner side ofsaid article when an article is positioned therein for receiving displaymaterial or the like, and said shadow forming panel having an extendedportion with the margin thereof folded in the direction of the frontwall and having its terminus secured to said opposite side wall so as toform a cradle like support for an end portion of the article.
 16. Acollapsible carton formed of a one piece blank of bendable sheetmaterial which is cut and creased to provide, when set up on end, atubular body having a back wall, adjoining side walls hinged thereto, afront wall hingedly connected to forward edges of the side walls andhaving an opening therein which is formed by cutting out a substantialarea intermediate the top and bottom edges thereof, top and bottom endclosure flaps hinged to the sides and one of said back or front walls,and a shadow forming panel hingedly connected at a side of said frontwall opening on a hinge line which substantially coincides with thehinge line of the connection of the front wall and said one side wall,said shadow forming panel being disposed in a plane extending diagonallyinwardly of said opening and in the direction of the back wall and theopposite side wall, at least a portion of the inner margin of saidshadow forming panel being reversely folded so as to extend in thedirection of said one side wall and said back wall where it is disposedin a vertical plane extending from its hinged connection with saidshadow forming panel diagonally between the front and back walls and apanel hinged to said reversely folded portion for securing the terminusof said reversely folded portion so that it is disposed in a fixedposition relative to the inside face of the back wall with said paneloverlying a portion of the inside face of said back wall intermediatethe side edges thereof so as to provide space for positioning therein anarticle, which space extends between said reverselY folded panel portionand said opposite side wall and providing also a single shadow panelsurface of substantial width extending diagonally and in a verticalplane from said line of reverse fold to the hinge connection of saidshadow panel with said one side wall for receiving display material orthe like, said shadow panel having the inner vertical edge thereof,which is hingedly connected to said reversely folded marginal portion,disposed so as to define one side of the front opening into said spaceand serving to restrain the article against sidewise movement when it ispositioned in said space.
 17. A rectangular carton formed of a one pieceblank of bendable sheet material which is cut and creased to provide,when set up on end, a back wall, adjoining side walls hinged thereto, afront wall hingedly connecting the side walls and having an openingtherein which is formed by cutting out a substantial area intermediatethe top and bottom edges thereof, end closure flaps hinged to the sidesand to one of said back or front walls, and a single shadow formingpanel hingedly connected to a side wall at a side of said front wallopening which is adjacent the connection of the front wall and one sidewall, said shadow forming panel being disposed at least in part in avertical plane extending from its hinged connection with said side walldiagonally inwardly of said front wall and in the direction of theopposite side wall and said back wall, at least a portion of the innermargin of said shadow forming panel being reversely folded so as toprovide a panel portion which is disposed in a plane extending in thedirection of the back wall and a further panel portion forming a meansfor securing the terminus thereof relative to the inside face of theback wall which further panel portion lies at least in part, along theinside face of said back wall in said set up condition of the cartonthereby providing space of substantial width between said reverselyfolded panel portion and said opposite side wall of the carton foraccommodating an article, which space is bounded on one side by saidreversely folded inner margin portion of said shadow forming panel andextends to said opposite side wall, and also providing a single inwardlyinclined shadow panel having the edge fold which connects said panel andthe reversely folded panel portion thereof defining in part said spacefor accommodating said article so as to restrain the article whenpositioned in said space against sidewise movement and providing a panelsurface of maximum width extending alongside said space for receivingadvertising material or the like.
 18. A collapsible carton as set forthin claim 17 wherein said shadow panel has an inner portion at the topthereof which extends in part in the plane of the main portion of saidshadow panel and in part in the direction of said front wall and saidopposite side wall so as to form a cradle for a top portion of anarticle positioned in said article accommodating space.
 19. Acollapsible carton as set forth in claim 17 wherein said shadow panelhas an inner portion at the top thereof which is stiffened by anadditional thickness of material and which extends in the plane of themain portion of said shadow panel and towards said opposite side wall adistance sufficient to engage top portions of an article positioned inthe space between said reversely folded panel portion and said oppositeside wall so as to restrain the article against vertical movement.